London knitwear brand ‘AGR’ and upholstery specialist ‘Upholstery by Nads’ are thrilled to announce a new exciting collaboration, marking the beginning of a creative journey. With a focus on sustainable design, the first product to emerge from this partnership is a unique collection of beanbags carefully crafted from deadstock materials that the duo have been collecting throughout the years. Unlike traditional beanbags, the 'Crum Bag' boasts an innovative design using foam crumbs, offering an unparalleled level of comfort and support. Alicia Robinson of AGR and Nahide Mustafa of Upholstery by Nads first crossed paths several years ago whilst working at the iconic nightclub ‘Visions’ in Dalston. Their friendship, forged in the vibrant atmosphere of the East London hotspot, has stood the test of time. The collaboration took root when they previously worked together on an AGR:Nike by You project in 2020, sparking a desire to embark on a joint venture when the time and circumstances were right. "We have always wanted to work on a project together but never both been in the right position or time. Now we are both trying to shift our focus a little to what makes us happy, and working with good friends definitely does this for us," shares Alicia. Marking a pivotal moment in their journey, this collaboration not only introduces the innovative 'Crum Bag' but also symbolizes the synergy between both brands. As they delve into the interiors space, this joint effort is a testament to their shared vision – a commitment to crafting distinctive and playful creations. This collaboration hopes to serve as a launchpad for future ventures, where uniqueness and creativity will continue to define their shared path in the world of design.